Businesses across Wilmslow want action over parking prices to help their high street recover from the pandemic.
A survey carried out by Tatton MP Esther McVey showed parking was a major concern among all respondents.
They believe parking charges are too high and said charges, which were suspended during the national lockdown, were reinstated too soon.
Ms McVey said: “Businesses are telling me parking prices are having a detrimental effect on them.
“Parking prices in Wilmslow are more expensive than other areas which is deterring people from shopping there.
“Not only are charges too high for customers, but traders are having to pay large sums every day to park to work.
“One solution could be offering an hour free parking which could increase footfall in the area and it is an issue I will be discussing with Cheshire East Council.
“Businesses have really suffered throughout the pandemic and we need to be creative in ways to help them and by making a small change it could make a huge difference to the number of people they get through the door each day.
“As we recover, we all need to support our local shops and businesses to help keep people in jobs and put money back into our local economy.”
With more people working from home, it appears that parking spaces in Wilmslow are now easier to come by – but the cost remains a problem according to businesses.
Ms McVey will now be speaking with local councillors and Cheshire East bosses to see what can be done regarding parking and initiatives to increase footfall in the area.
Wilmslow town councillor Hannan Sarwar commented: “Speaking to business it is very clear that the parking charges are impacting footfall.
“Alarmingly, nearly all businesses felt that the parking charges were too high. This is very concerning.
“In response to the survey, all respondents stated that more needed to be done to increase footfall in the town centre. It is clear that more needs to be done.
“The businesses have set a clear directive about they feel is needed and as the Conservative Group on Wilmslow Town Council, we will be looking into ways in which we can enable this.”
Ms McVey’s business survey sought views on government support throughout the pandemic and what needs to be done to keep staff in jobs as the country begins its recovery.
Other issues raised included: fixing the gate on Grove Street (and ensuring it is closed between 10am and 4pm), tackling business rates and encouraging more shops to set up in the town.