The Electric Bike Shop opened on Alderley Road in Wilmslow on Friday (23rd April).
It’s the chain’s sixth UK store, joining showrooms in Bristol, Solihull, Stroud, Sutton Coldfield and Uckfield.
The rapidly-expanding company has been selling electric bikes for over 6 years, and its Wilmslow branch will be managed by Niels Jillings.
Jillings, originally from Holland but now living in Bramhall, will be supported by Chris Hilliard and Rory Cooper who will provide sales and technical expertise respectively.
The new store will offer a variety of different electric bikes to suit a range of needs and budgets.
The firm hopes to cater for those who simply want to get around town as well as those who enjoy cycle paths and more serious mountain biking.
Brands supplied by The Electric Bike Shop include Babboe, Cube, GoCycle, Haibike, Lapierre, Mondraker, Moustache, Raleigh and Tern.
A large range of accessories will also be available at the new store, as well as servicing and repair of both electric and non-powered bikes.
Unlike many retail businesses, the company has seen a strong year’s trade during the Covid-19 pandemic.
In 2020 the firm opened new stores in Sutton Coldfield and Solihull.
Its Uckfield branch opened in January, and its arrival in Cheshire takes the total to six – with a further four planned later this year.
Director of operations Sean Byrne said: “The new Wilmslow store allows us to enhance our Ready to Ride delivery service and reach as far north as Harrogate.
“Not only does this reduce our need to rely on third-party couriers, but it gives customers peace of mind that their new electric bike arrives fully assembled.”
The firm’s owner Karl Haden believes there’s been a revolution in cycling and electric bikes as a result of a change in lifestyles brought about by social distancing restrictions.
He said: “Customers who before thought that perhaps cycling as a form of transport and exercise was not viable to them have realised that e-bikes make the process so much even easier and really fun.
“There are loads of scientific studies showing a huge health impact from e-biking as it encourages more people to get out on a bike, it enables people to do longer trips than they might do on conventional bikes and it still requires you to do some work!”
Karl was inspired to establish the Electric Bike Shop as he was so impressed with the technology behind electric bikes and felt it would change the face of cycling.
The Wilmslow store is open Tuesday to Saturday, 9.30am to 5.30pm.