Northwich is taking part in a new art installation project which is running across the whole of Cheshire West.
Social Butterflies, which went live at the end of January, is led by Brightlife and Cheshire West and Chester Council’s cultural services team.
The initiative has received support from the Northwich Business Improvement District (BID), which has encouraged businesses in the town centre to get involved in the project.
Participants create and display a butterfly on their premises to highlight their backing for the campaign.
The initiative has been created to celebrate Cheshire West becoming an age-friendly borough and to promote inclusivity as well as fostering an environment where everyone, no matter what age, feels valued.
A butterfly was chosen as the symbol for the project because it represents, in the organisers words, ‘the joy and pleasure to be had by staying connected and active in later life.’
So far Northwich’s businesses have reacted positively to the campaign with many having already created their own butterflies.
The best butterfly displayed by a Northwich BID business will go on to receive a prize in recognition of its creativity and ingenuity.
It’s now hoped more local buildings, shops and offices will get on-board with the project in the coming months.
Northwich BID business team co-ordinator Stephanie Leese explained why they’ve got involved with the Social Butterflies Project.
“Brightlife’s main aim is to reduce social isolation and loneliness which we’re fully supportive of.
“We’d love as many businesses in Northwich as possible to show that the town centre is a warm and welcoming place where people can come to meet friends, make new ones and enjoy their visit no matter what time of day or night.”
Stephanie added: “Hopefully we’ll see more and more butterflies popping up around the town centre to promote the message that people of all ages are included, respected and welcomed in the Northwich community.”
The project’s launch ceremony at the end of January was held at Storyhouse in Chester and included a talk on ageing from 84-year-old Joyce Williams as well as a performance relating to combatting loneliness by Haylo Theatre Medley.