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Celebrating a decade of Waitrose Community Matters

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Local groups gathered at Waitrose in Alderley Edge this morning (21st November) to help the store’s partners celebrate the tenth anniversary of the firm’s Community Matters scheme.

The scheme allows each Waitrose Branch to donate £1,000 (or £500 in smaller stores) each month to local good causes or charities.

As a whole, Waitrose has donated approximately £32 million to over 10,000 good causes over the past ten years. The Alderley Edge branch is estimated to have donated more than £80,000.

Team manager Elizabeth Stampehl told us: “We decided to invite our three favourite local causes in the area in to branch to present them with cheques, a celebratory hamper and so they could enjoy some fizz and cake!”

Elizabeth explained: “We chose Alderley Edge in Bloom, Alderley Edge Luncheon Club and Alderley Edge Community Primary School. All three do so much for the local community and we wanted to show our appreciation.”

Donating money isn’t the only way partners at the Alderley Edge store have got involved in their local community.

They’ve also donated time to supporting Alderley Edge in Bloom and Alderley Edge Luncheon Club and other local causes in their varied activities.

The store’s talented team also contributed to the success of the celebration event with their own unique flourishes – the delicious chocolate cake was handmade by one of the partners, and other decorative items were created by the team too.

There was a cleverly-folded book, spelling out the word ‘Waitrose’ from folded pages, while the specially-crafted, and very ‘on-brand’, bunting was made from re-purposed staff uniforms.

 

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