Last month Crewe-based luxury automotive brand Bentley confirmed it would move 100% of its production to electric (PHEV or BEV) vehicles by 2026.
Not content with that, by 2030 Bentley will have switched its entire model range to battery electric vehicles, and aims to be end-to-end carbon neutral by the same date, with its operations climate positive thereafter.
The firm has two new PHEV launches planned in 2021, and has set its team the goal of reducing the environmental impact of its factory by 75% by 2025 (against a 2010 baseline).
This also includes becoming plastic neutral, as part of its Beyond100 programme which will see every aspect of the 100 year old company totally transformed.
Bentley hopes to become a global leader in sustainable luxury motoring, and bosses have promised to reinvent every aspect of the business to become an end-to-end carbon neutral organisation as they embark upon the firm’s second century.
The target, they say, will be driven by a transformation programme taking place across Bentley’s entire operation and product range.
This includes switching its whole model range to offer exclusively plug-in hybrid or battery electric vehicles by 2026, and only fully-electric vehicles by 2030 onwards.
Their pledge is to offer truly sustainable luxury, evolving from the world’s largest producer of 12-cylinder petrol engines to making no internal combustion engines whatsoever within a decade.
Make no mistake, this is no small undertaking. It means Bentley reinventing itself entirely.
Acutely aware of the its environmental, social and economic impact, Bentley has transformed its 80-year-old headquarters into the UK’s only carbon neutral luxury car factory.
Meanwhile, the luxury marque has grown to operate in more markets than ever before.
Adrian Hallmark, chairman and CEO of Bentley Motors, said: “Since 1919, Bentley has defined luxury grand touring.
“Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders.
“Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business.”
He continued: “Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity.
“Within a decade, Bentley will transform from a 100 year old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
End-to-end carbon neutral
Bentley’s aim to become an end-to-end carbon neutral luxury car brand by 2030 through a business-wide sustainability programme.
This includes the development of fully electric models throughout the range, and further improvements on its operational environmental impact, that of its tier one supply chain and collaborating with its retailer network.
Bentley’s approach to redefining its business model will be built around an accelerated journey towards electrification.
Having already committed that every model line will be offered with the option of a hybrid variant by 2023 – with Bentley’s first purely electric model to be launched in 2025 – the firm has now committed itself to zero emission mobility.
Bentley’s ambitions for a ‘cradle to grave’ fully carbon neutral car was previewed with the reveal of the all-electric EXP 100 GT concept car, which also featured a multitude of sustainable materials.
These include: 5,000-year-old copper-infused Riverwood, traditionally produced wool carpets and a leather-like textile upholstery made from a bi-product of wine-making.
Bentley will continue to use only sustainably sourced materials throughout its current, and next generation of vehicles.
Last year, its production facility in Crewe became the first luxury automotive factory in the UK to be certified carbon neutral by the Carbon Trust.
This followed two decades of implementing innovative solutions – including a water recycling system in the paint shop, local tree planting, installation of a 10,000 solar panel carport, taking the total number of on-site solar panels to 30,000, and a switch to renewable-only electricity sources.
By the end of this year, all suppliers will have passed a sustainability audit, verifying their sustainability credentials.