Lichfield has been recognised for its commitment to delivering a safe and well-managed nighttime economy.
The city was granted Purple Flag status – similar to the Blue Flag status award to beaches.
Judges from the Association of Town and City Management visited in August to assess Lichfield’s entertainment, dining and culture and the measures taken to ensure the safety and wellbeing of residents and visitors.
Their report praised Lichfield for its safe, diverse offer, incorporating historic features and multi-use green spaces.
They were also positive about the enthusiasm, dedication and commitment of those present at the assessment presentation.
“We are all absolutely thrilled that Lichfield has been awarded the Purple Flag as it represents the gold standard for the management of evening and night-time economies,” commented Cllr Janice Silvester-Hall, Lichfield District Council’s cabinet member for visitor economy.
“The award, which will help boost Lichfield in the evenings, is the result of hard work and collaboration between our partners and I wish to thank them all for delivering a successful bid.”
Ojay McDonald, chief executive of the Association of Town and City Management, said the organisation was delighted to have awarded Lichfield its first Purple Flag.
“This achievement reflects the city’s outstanding commitment to delivering a safe, vibrant, and well-managed evening and night-time economy,” he said.
Lichfield’s entry was backed by a partnership which included Lichfield District Council, Lichfield City Council, Staffordshire Police, Staffordshire Fire & Rescue Service, Lichfield Garrick Theatre, The Hub at St Mary’s, Lichfield Chamber of Trade and Commerce, Lichfield Cathedral, Late Night Listeners, Lichfield Food Festival, Lichfield Arts.
There are 100 Purple Flag destinations around the world – in the UK and Ireland as well as in Sweden, Malta, New Zealand and Australia.
Photo caption: Members of the partnership that successfully bid for a Purple Flag for Lichfield
