Crewe-based Swansway Motor Group has partnered with another local business, Escalla, as digital apprenticeship provider for the group’s new digital marketing initiative.
Swansway recruitment and apprenticeship manager, Scott Smith explained: “We were looking for an apprenticeship partner whose values would fit with our own caring, honest and proud ethos.
“We had three providers on our shortlist; two were national and one was a local firm run by a husband and wife team.
“After seeing and hearing presentations from all three it was clear to us that local business, Escalla, was best suited to be our partner.
“They were friendly, flexible and happy to work with us to create a bespoke training programme to suit our Digital Apprentices.”
The Swansway students will be working towards the Digital Marketing Level 3 Apprentice qualification, supported by Lorna Gallagher and David Smith from Swansway plus Emma Serventi, academy co-ordinator at Escalla.
The apprentices will be at Swansway’s six Audi sites to start with, and then rolled-out across the group’s twenty locations.
They will be involved in social media, used car postings, Google Analytics and much more.
They’ve already visited the head offices of Auto Trader to find out how to optimise used car listings.
Emma Serventi commented: “We’re looking forward to working with a local business that sees the opportunities digital marketing offers.
“Our first five apprentices are now in their dealerships and we’re excited to see them develop.”