Members of The Green Room Theatre celebrating the launch of their new name and branding. L-R: Al Fowkes, Pat Barrow, Atusa Sade, Bruce Williams, Jane Anderson, Steve Berrington, Jo Everett, David Reynolds, John Keen, Mark Jephcott, Linda Batson.
Wilmslow Green Room has announced that they will call themselves ‘The Green Room Theatre, Wilmslow’ with a new logo to launch their new name from the start of next season.
The season will open with a welcoming event called ‘We’re Open’ featuring three separate nights of entertainment which will run from 23rd to 25th September.
Al Fowkes, chair of The Green Room, commented: “We are all looking forward to welcoming people back to the theatre after 18 months of lockdown with We’re Open.
“And what better way to do it than with a fresh forward looking new name and new branding that will be working hard for us to take the theatre into what we hope will be a brighter, better and even more successful future.”
The theatre hopes that the new name and new branding will help The Green Room reach out and appeal to a new group of younger adults in the 25-to-45-year-old age group.
They’re interested in people who’d like to join as actors or get involved in some of the other departments that make the theatre work – including stage management, front of house, publicity, box office, wardrobe, sound and lighting and workshop.
Al explained: “The name change to The Green Room was chosen because that’s how most people refer to us most often.
“We hope it will make it easier for people to remember who we are, especially those who don’t know too much about us already.
“If they are interested in getting involved or want to support us by coming to see a play then they’ll remember our name and get in touch with us when the time is right for them.”
The new logo features two prominent hues – dark green and the light green – which
will help the theatre’s marketing and publicity materials to stand out.
They also represent the heritage of the theatre.
The dark green is the same shade as the very first lettering used for the theatre name when works were completed on the Chapel Lane building in the 1990s.
The light green, meanwhile, is representative of the four decades of acclaimed open-air theatre performances on the lawn at Gawsworth Hall.
Al added: “We have a unique performance space at The Green Room which the new logo’s archway symbol represents.
“It’s an exact scale drawing of the actual archway of the theatre entrance and symbolises our place, the building on Chapel Lane, Wilmslow where it all happens.
“We have a unique theatre performance space here where we can seat our audiences on either side or around the acting area which has the effect of making them feel like they are actually in the room where the play takes place.
“We very much look forward to welcoming our audiences back to The Green Room for the new season.”
To find out more about The Green Room Theatre and how you can get involved please email: email@example.com