Northwich BID appoints new project manager


Northwich Business Improvement District (BID) has appointed a new project manager, Adam Gerrard, to help provide direct support to businesses in the town centre. 

Adam, who has lived and worked in the town for the majority of his life, takes over the management of Northwich BID from Jane Hough.

Jane will now have responsibility for raising the profile of Northwich on a regional and national level in a strategic capacity.

Adam started his role at the end of September, becoming the first point of contact for businesses and organisations located within the BID area.

Adam commented: “I can’t wait to start working with the businesses here in Northwich and provide them with the support they need at such a crucial time.

“The team here have done a fantastic job to enhance and develop Northwich and provide a platform for the town to thrive, and I’m hoping I can build on that work and foster a great relationship with businesses moving forward.”

He will be focusing on a ‘shop local’ message through autumn and winter, and creating campaigns that help promote Northwich in the run up to Christmas.

Adam’s transition into his new role will be supported by Jane, who believes he is the right man to help businesses navigate the difficult climate that high streets are facing.

Jane told us: “Adam has the skills, knowledge and experience to hit the ground running in Northwich and to work with businesses to find solutions to their problems no matter how big or small.

“I will be supporting Adam over the coming weeks and months as he settles into the role and with additional capacity and skills in the team, we will work hard to ensure Northwich is a resilient and sustainable town centre.”

Northwich BID businesses can get in touch with Adam by emailing or by calling 01606 723 175.