Has there ever been a trickier time a new car brand to launch in the UK market?
Probably not. But that’s not stopping CUPRA, born from the SEAT brand, from launching as a stand-alone brand this spring.
CUPRA models will offer a combination of luxury, power, sports styling and handling, connectivity and comfort which goes beyond the parent SEAT brand.
SEAT says the new brand stands for ‘uniqueness, Sophistication and Performance’.
Article sponsored by Swansway Motor Group