Ian Stuart introduces collection in Chester


Multi award-winning fashion designer and star of Channel 4’s The Posh Frock Shop, Ian Stuart visited Brides of Chester recently to introduce his range of designer wedding gowns.

Brides of Chester and Brides of Liverpool have both been selected to house Ian’s unique collection, with owner Roddy Park commenting: “We’re thrilled to be selected to house Ian’s exquisite bridal gowns.

“He is an exceptional designer and a true icon within our industry and we are delighted to say that you can now buy his collection from Brides of Chester and Brides of Liverpool.”

Ian’s training at Bellville Sassoon, one of London’s finest couture houses, formed his expert understanding of cut, proportion, balance and construction of high-end evening wear.

A leading ambassador for British design, Ian opened his own flagship store, Blewcoat, in London in 2014.

The store is regarded as a luxury shopping landmark, offering a personalised service for adventurously stylish women from around the world.

Ian spent the day with the team from Brides of Chester and Brides of Liverpool earlier this month to train them on the potential of customising dresses to suit each individual bride.

If customisation is required, the designs will be sketched and created at Blewcoat in London.

Ian said: “My designs are all about making women look and feel beautiful and confident. Finding ‘the dress’ for a bride is a personal and emotional experience, ensuring that they feel fabulous is essential.”

He added: “My dresses are only housed in bridal shops that I feel understand the needs of a bride. Brides of Chester is highly regarded in the bridal wear industry and they are dedicated to ensuring their brides have the perfect dress for their big day.”

Channel 4 commissioned documentary series The Posh Frock Shop to follow the daily goings on at Ian’s flagship London store.

The show will offer a rare and fascinating glimpse into the inner workings of a British fashion house, revealing the exceptional talent behind Ian’s multi award-winning designs.

With unrestricted access, viewers will get to know the man behind the brand and the colourful characters that make up his trusted team.

Ian says he’s proud of The Posh Frock Shop because it portrays the real him and helps dispel the myth that designer clothes are only available to an elite few.

He explained: “There is this misconception that boutiques like mine are snooty and unwelcoming. The Posh Frock Shop will show you otherwise.

“Yes, the fashion world is glamourous and over the top at times, but I am a normal guy from up North who doesn’t take myself too seriously.”

The first episode aired last week (on Monday 11th June) and will run every day midweek for 5 weeks.



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