Chester’s iconic Eastgate Clock and Town Hall have both been lit in purple this week as part of a national campaign recognising Purple Flag towns and cities in the UK.
The city centre achieved the coveted award in February this year following a 12-month campaign led by CH1ChesterBID in partnership with Cheshire West and Chester Council and a number of other groups and organisations.
Purple Flag status recognises areas that offer an ‘entertaining, diverse, safe and enjoyable night out’ and Chester is one of only 70 towns and cities in the UK to have achieved the coveted status.
Throughout October, the organisation behind the awards – the Association of Town and City Management (ATCM) – has been working with local groups to increase awareness of the initiative and help to raise standards across the country.
To support the drive, CH1ChesterBID has worked with the council to illuminate the Eastgate Clock and Town Hall in purple for one week between 20th-28th October.
Nick White, city centre manager for CH1ChesterBID, explained: “We’ve got a flourishing night time economy in Chester thanks to the hard work of many people, and our Purple Flag award reflects that collective effort.
“The ATCM were very keen to promote Purple Flag towns and cities in the UK throughout October so we were really eager to get involved.”
The Purple Flag is similar to the Blue Flag award for beaches but instead aims to raise standards and broaden the appeal of night time and evening economies across the UK.
Chester achieved its Purple Flag status following a year-long campaign involving CH1ChesterBID alongside organisations including: Chehsire West and Chester Council, Cheshire Police, Chester Pubwatch, the University of Chester, Chester Street Pastors and several other groups.
Other times the Eastgate Clock changed its colours:
Purple – to celebrate Chester’s Purple Flag status
Blue – for NHS70
Rainbow – for Chester Pride
Green – for Macmillan Cancer Support
lights off – for Earth Hour