Booths unveils new chocolate counter


Supermarket Booths has embarked on a new partnership with Montezuma’s, a bespoke British chocolate brand specialising in hand-finished, luxury chocolates.

Co-founders, husband and wife team Helen and Simon Pattison, launched Montezuma’s in 2000 with a dream to refresh and innovate the British chocolate market.

The joint venture with Booths will see the introduction of a new chocolate counter at the supermarket’s Knutsford store.

Customers will be able to choose from a selection of hand-finished truffles, giant chocolate buttons and several varieties of Montezuma’s signature Choc O Block (all of which can be gift-wrapped on request).

Booths brand and innovations manager Matt Bruno said: “We are delighted to be introducing a counter of this kind within our Booths Knutsford store, and we’re really excited to be working with Montezuma’s.

“Our new chocolate and truffle counter will be perfect for our customers who want to indulge in a mid-week treat or seek out that special gift!”

The new chocolate counter, which will house a tempting array of loose chocolate treats, will be open 7am-7pm Monday to Saturday, and 10am-4pm on Sundays.



Montezuma’s menu


Truffles: £6 per 100g

American Idol — Milk chocolate with a soft salted caramel centre

Milk Maid — Peruvian milk chocolate with milk chocolate ganache centre

Eclipse — Dominican dark chocolate with dark chocolate ganache centre

Secret Squirrel — Milk chocolate, hazelnut praline and chopped hazelnuts

Strawberry Champers — White chocolate with strawberries and champagne

Sunrise — Dark chocolate with an orange centre

Moondance — Dark chocolate with an almond praline

Sweet Summertime — White chocolate and raspberry

Tiger Tiger — Dark chocolate with Madagascan vanilla centre


Giant Buttons: £2.70 per 100g

Milk or dark available


Choc O Block: £3.50 per 100g

Milk choc honeycomb

Pistachio and cherry

Marzipan and cherry


Dark chocolate and Brazil nut


Truffle Gift Boxes

£15 for 16 truffles

£22 for 25 truffles