Subscribe

Popular

Categories

A decade of Heston at Waitrose

Shares

It’s been 10 years since Heston Blumenthal first teamed up with Waitrose, in a relationship which has brought about an eclectic range of products to the supermarket’s shelves.

To mark the decade-long partnership, Heston has developed an array of new food and drink for 2020 including his Lazy Sunshine Gin, Full English Sandwich and a special seasonal selection to make Christmas truly magical.

Blumenthal comments: “I like to tell stories with food.

“For the last 10 years Waitrose has given me the opportunity to delve into my imagination to come up with delicious, curious culinary narratives.”

He cites examples such as the Lapsang Souchong Tea Smoked Salmon, Eggstraordinary Dippy Egg and Bloody Mary Prawn Cocktail.

(And let’s not forget the Hidden Orange Christmas Pudding that sent the internet into overdrive.) 

“It’s food that’s innovative and individual. Food that’s flavourful and, above all, fun.

“We continue to explore new frontiers of flavour, examining our relationship with food and ourselves, and looking for ways to trigger not only the taste buds, but also the emotions for Waitrose customers to experience.”

Over the past decade, the chef – who is known for his curious creations, immersive dining experiences and sometimes divisive dishes – has brought the magic of illusion, playful innovation and unusual flavour combinations to the dining tables of the supermarket’s customers. 

 

Hidden Orange Christmas Pudding

Back in 2010, he introduced his now iconic Heston from Waitrose Hidden Orange Christmas Pudding as part of his Christmas range.

Huge demand for the pud caused a nationwide sell-out and the must-have festive dessert even appeared on auction site eBay, with the supermarket trebling its orders for the following year. 

Heston has captured the imagination of Waitrose customers with over 200 culinary creations – including some truly imaginative and quirky dishes.

Some of the dishes you might remember: 

  • Banana & Bacon Trifle – a sweet and salty flavour combination packaged into the classic pud
  • Melting Chocolate Sprout Dessert which gave the illusion of gravy being poured over Brussels sprouts
  • Profiter’coals – profiteroles made with charcoal pastry and a fiery orange centre
  • Edibaubles – a selection of festive flavoured chocolates designed to look like tree decorations
  • Bloody Mary inspired prawn cocktail
  • Golden Chocolate Egg made to look like it came straight from a story book
  • Ice cream flavours, including Chocolate & Rosemary and Horseradish
  • A ‘Full English’ sandwich

Heston continues to bring his exciting and creative approach to the range, with the appeal of his food and drink extending overseas too.

The Heston from Waitrose range is a top seller in countries across the globe, with products exported to 10 different countries and as far away as Singapore and Hong Kong.

Olivia Basten, brand manager for Heston at Waitrose adds: “At Waitrose we love working with Heston and his team to create such incredible, innovative products to share with our customers.

“Our Heston from Waitrose range is all about fun, experimentation and an element of the unexpected combining to create something truly special.

“We are sure our shoppers will love his new additions, and we have plenty of surprises in store for them this Christmas.” 

 

New for Christmas 2020…

Heston has been working his magic on some new festive favourites to introduce exclusively to Waitrose shoppers this Christmas, with an array of scrumptious sweet and savoury surprises in store.

Heston comments on his new range, saying; “Christmas is the most magical time of the year and I hope my new additions at Waitrose will bring some unexpected surprises to the festive season.

“They combine some of the season’s favourites with a special twist and fantastically curious flavours, like my personal favourite, The Night Before Christmas Mince Pies.”

Night Before Christmas Mince Pies

Start the seasonal celebrations with the irresistible Heston from Waitrose Night Before Christmas Mince Pies – which are sure to speed Santa and Rudolph on their way.

Golden carrot and caraway shortcrust pastry, filled with rich carrot and vine fruit mincemeat laced with cream sherry – a delicious winter warmer with a special sprinkle of smoked sugar on top. 

Citrus Lemon Gin Smoked Salmon

For a truly special Christmas breakfast, the chef has infused smoked salmon with his Citrus Sherbert Gin.

The Heston from Waitrose Citrus Lemon Gin Smoked Salmon is a refreshing twist on the Christmas brunch classic, finished in gold lustre for a really indulgent start to the festivities. 

Fish and Seafood Platter

The new Heston from Waitrose Fish and Seafood Platter – available exclusively from Waitrose Entertaining – combines a selection of favourite fish and seafood, including Heston’s Lapsang Souchong Tea Smoked Salmon, Heston’s Lemon Gin Smoked Salmon & Heston’s Bloody Mary Prawn Cocktail in one beautiful centrepiece. 

Jewelled Stuffing Ballotine

To dazzle diners over Christmas lunch, the Heston from Waitrose Jewelled Stuffing Ballotine is inspired by a dish at Blumenthal’s restaurant, The Hind’s Head.

It features succulent pork stuffing, flavoured with juicy sultanas, dried cranberries, apple, apricots and candied orange making it a beautiful and delicious accompaniment to a turkey feast.

Sherry & Balsamic Vinegar Christmas Pudding

When it comes to dessert, every good pud should have a surprise inside and this one’s no exception!

Heston from Waitrose Sherry & Balsamic Vinegar Christmas Pudding features plump Turkish sultanas soaked not just in Ruby Port but aged Balsamic of Modena to bring out all their rich, fruity flavour.

With fresh apple, cider and dark, intense Pedro Ximenez sherry, the pudding has been maturing for a full 12 months for a indulgent, boozy finish to your festive feast. 

Tipsy Stollen

For a festive treat at tea time, a rich brioche dough, plump rum-soaked vine fruits, candied pineapple, fudgy caramel pieces, lime zest, ginger and marzipan combine to create the new Heston from Waitrose Tipsy Stollen.

The stollen, which is inspired by a traditional historic British recipe and based on one of Dinner by Heston’s signature desserts, also comes in a pack of six Heston from Waitrose Tipsy Stollen Slices, ideal for a suitably seasonal snack. 

Sherry Trifle Panettone

Or for a taste of the continent, an Italian favourite and classic British pud have been re-imagined with an unexpected twist in the Heston from Waitrose Sherry Trifle Panettone, bringing the best of both into one delightfully delicious bake.

Golden Italian panettone is scattered with Amontillado-soaked cherries, filled with custard and sherry syrup and topped with dark chocolate, toasted almonds and fennel comfits. 

Bucks Fizz Candles

And to finish the festivities with a sparkle, light up your celebrations with Heston’s Chocolate Bucks Fizz Candles for a fabulous after dinner treat.

White chocolate candles hide a secret centre of velvety chocolate ganache, with a citrusy kick and a celebratory splash of marc de Champagne.

 

 


The Heston from Waitrose festive range launches in mid-October.


 

 

Top